Founded in 1939, La Lorainne Bakery Group is a 100 % Belgian family owned enterprise with more than 2,800 employees and a turnover of €568 million in 2014. La Lorraine exports to more than 25 countries, a large part of which via own sales branches. The bakery division consists of four business units: Fresh Bakery, Frozen Bakery, Bakery Store Concepts and Milling.
La Lorraine has extended its operations to Turkey in March 2014 and La Lorraine products are supplied in many supermarket chains in Turkey. La Lorraine’s expertise area of baking products requires a fast sales and distribution organization to ensure freshness. La Lorraine’s operations in Turkey had exactly the same requirements of speed in sales and distribution to various channels. In search of a centralized solution to coordinate sales and distribution cycle management, La Lorraine decided to use EnRoute to meet their fast distribution and delivery goals.
La Lorraine now manages 4 of its largest distributors and 45 sales representatives with EnRoute Panorama. The distributor’s sales and stock
information can be reached instantly and the complete sales and distribution cycle management is done seamlessly. Web based sales and distribution cycle management solution EnRoute Panorama empowers the fast moving needs of bakery delivery at La Lorraine without a blink.
Learn more about EnRoute, the sales and distribution cycle management solution.