Çaykur being a state-owned enterprise, is the biggest and leading establishment of Turkish tea sector. Çaykur was established in 1947 in order to develop tea agriculture and to improve tea quality. Çaykur’s market share today in domestic dry tea market is approximately 60-65%. It has 47 wet tea processing factories, 1 tea packing factory, 2 regional directorates of marketing and production and 7 regional directorate of marketing.
Çaykur has a wide sales and distribution network and distributes all of its products to every region in Turkey. Çaykur needed an automation system both for field activity management and sales and distribution network monitoring. They chose EnRoute Panorama, the leading solution on mobile sales and distribution. Çaykur also started to use Quest Panorama, the mobile field activity management solutions from Univera, for managing its merchandising team on the field.
Çaykur now successfully manages all sales and distribution operations on the field and gathers online information directly from the field on their web based platform accurately and instantly by using the two products on Panorama product family, EnRoute and Quest. With Univera’s field activity management solutions Çaykur now holds a total command on their field service and operations.
Learn more about Quest Panorama and EnRoute Panorama, the field activity management solutions from Univera.