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PANORAMA architecture, which is the new substructure of EnRoute World, is a web-base solution on which all functions of a sales & distribution organization are performed and it edits sales automation at each step of the organization and data management system on the INTERNET backbone.
EnRoute Panorama was designed on two basic substructures by considering basic operational ways of a classical sales & distribution organization in the FMCG sector. One of them is web-base architecture and the second one is based on client/server architecture. EnRoute Panorama can work on both of the architectures either separately or together (Hybrid. This is the most important feature making EnRoute Panorama distinguish from its rivals.
Components of the system:
1. Head-Office: Sales management of leading companies manufacturing brands is a managerial layer in which effective sales conditions are supervised and produced, the required analyses and syntheses based on sales data, distribution channels are taken under control, retail customer substructure is kept under control.
2. Distribution channel: It is an organizational structure ensuring products reach retail sales points (distributors, regional directorates, dealer etc). It is the layer at the second level of EnRoute architecture.
3. Sales representatives: They are sales units in face-to-face contact with retailers and they perform active sales and distribution functions. With EnRoute Panorama’s new substructure, the system may work either on the central web-base architecture (through integration of 1st and 3rd layers) as two-layer or on the scattered (client/server) architecture through pyramid-shape integration of 1st, 2nd and 3rd layers as three-layer depending on demand.
In case of the first option, all sales representatives work by exchanging data with the head office (the distribution channel operates the application via the server in the head office) while in the second option, the system can work by gradual transmittance also ranging from the head office to the distribution channel as well as from the distribution channel to the sales representatives (the process works in completely inverse way in returning data to the head office).
With EnRoute Panorama’s new substructure, if handheld computers working based on GPRS-EDGE technology are combined to the system when the central structure is constructed, a sales system working “100% online” may be built (hot sale or order).
The relations between EnRoute software and EnRoutePanorama: As we mentioned above, EnRoute software was so developed that they can work as integrated with EnRoute Panorama.
Now, let us examine the said software in detail:
• EnRoute Panorama (Panorama): It is the software that was developed for managing field operations from the head office. Its basic functions are tracking and directing the whole sales and distribution organization effectively. It allows reporting, analyzing, statistical analyzing and evaluating according to the data about sales, stock, sales conditions, retailers etc received from the connected sales and distribution channels. As a feedback of such functions, it enables to make resolutions and orientations required to ensure the sales and distribution channels implement their sales activities more effectively. It is the basic aim that these, who make and perform managerial resolutions, may direct their resolutions and may measure and evaluate their previous resolutions by using Panorama’s available reporting substructures.
• EnRoute Plus (ERP): It is the software being used by organizational structures performing sales and distribution functions to retailers (distributor, dealer etc). If the Panorama is used in the central (web) structure and all distributors-dealers collect orders in the only software directly in the head office and send data about hot-sell to it, EnRoute Plus may not be required (see EnRoutePlus Brochure)
• EnRouteMobile (ERM): It is the software performing functions of the sales representative, who is in direct contact with the retailer in both of the operating ways (see EnRouteMobile Brochure) In classical EnRoute architecture, namely scattered (client/server) structure, all three of software, which is members of EnRoute Product Line, EnRouteMobile (ERM), EnRoutePlus (ERP), EnRoutePanorama (Panorama), are run in fully integrated way with one another. Each layer can make duplex data exchange with the layer above it. A transaction, which has been performed in the field within this structure, is transmitted from EnRoute Mobile to EnRoutePlus and then, from it to EnRoute Central and thus, the process sending data from the field to the center is completed. In the same way, a sales condition, which is required to be applied in the field, is sent from EnRoute Central to EnRoutePlus and then, from it to EnRoute Mobile. Thus, it is ensured to be applied. The new structure is the fact that EnRoute can work as two-layer also. In other words, Panorama can act as the central software and also it can be substituted for the software, ERP, which shall work in the distributor/dealer. Thus, the system can work from a single server via the internet as a web portal, all distributors-dealers can perform all their commercial transactions via Panorama and the Panorama can interfaces directly with ERM, which is the software of handheld computers. The system can support both of the architectures simultaneously. This model is called as Hybrid operation.
General Features of EnRoute Panorama:
• 100% web-base substructure, designed by using Microsoft .Net architecture
• MS SQL-base open database architecture
• Not only the sales managers in the head office but also those, who are in other regional directorates can benefit from the same reports and evaluations with its multi-user substructure
• More detailed analyses can be conducted with the help of the comprehensive hierarchic data segmentation system.
• Alternative communication facilities via the internet
• Many parameters and constants in EnRoute Plus and EnRoute Mobiles can be remotely controlled, assigned and managed.
• All data about retailers in the center can be kept updated.
• It enables to set new sales conditions and to make realistic estimations about the market with the produced data substructure.
• It allows rapid evaluations of results of nationwide sales & distribution applications.
• It enables to centrally set sales conditions and manage them.
• It enables to make more objective sales activity resolutions in the light of collected data. • It enables to track all transactions and visits done by the sales representative in detail and retro-perspective.
REPORTING TECHNOLOGIES AND OLAP: Sales departments in the fast moving consumer goods sector are always most active and most variable departments of companies in which resolutions are made in the fastest way due to the competition pressure on them. In such variable working ambience, in addition to standard reporting tools, top level sales managers should have reporting tools enabling them to re-evaluate very large databases in a couple of seconds and to make resolution by looking at the data from various aspects according to the cubic logic.
This ensures taking significant advantage in competition.
Univera knowing the fact that reporting has been becoming more and more important day by day made reporting tools and alternatives varied in EnRoute Panorma. EnRoute Panorama can host various reporting alternatives.
Dynamic reporting tool: EnRoute Panorama enables the users to issue reports easily and rapidly through “wizards” with simple interfaces by using the data received by the whole database of the new reporting tool, “Dynamic reporting module”, of ER-Panorama.
OLAP Cubes: Another reporting tool of EnRoute Panorama is OLAP cubes. You may access EnRoute Panorama’s OLAP cubes, which are supplied as an additional optional module, through either MS EXCEL’s Pivot Table features or another OLAP tool. In the light of its 15-year experience, Univera can prepare sales, order, stock, collection and visit cubes enabling you to construe all sales data. Univera recommends especially MS EXCEL use on the front side on the OLAP leg of EnRoute Panorama projects because the use of the product is very easy, it is known by everybody and it has a capacity to perform additional processes. The attached figure shows some sample reports drawn from EnRoute Panorama by Pivot Table, which is Excel’s OLAP tool. In these samples, the reports can be dynamically changed from many aspects by dragging lines or columns and they can be updated by new data.
Manager Consoles (Dash Boards): These are the panels ensuring that the managers see any event in the field IMMEDIATELY and take the required measures and they are indicator panels, which are updated by instant data. They are used very frequently in the recent years to be able to make comment easily in enlarging data bases in MIS systems and to make resolution rapidly.
Additional modules:
• Pre-sale/ Hot sale (PS/HS): It is a module ensuring that all back office transactions (except finance) of a distributor like all field sales and pre-sell plus warehouse management-collection and penetration managements via a web server in a centric structure.
• Replenishment Advisor (RPA): It is the supplier chain module, which calculates optimum stock amounts, which should be available in your sales channel by considering various algorithms continuously and accordingly, bringing electronic order suggestions. It has been blessed by Univera’s customers due to the profits brought to them.
• Information services (IS): It is the warning module that it produces its message text as a result of any data action within Panorama and send it to an e-mail account or a cell phone as an SMS.
• GPS/GIS Numeric Mapping Integration (GPS/GIS): It is an information system showing all types of data about sales points and sales representatives on digital maps as online or offline.
• Electronic Order Management (EOM) : It is an e-trade module ensuring that Panorama is accessible by external order resources (channel, consumers, suppliers etc), data entry may be done and the orders are processed.
• Merchandising-Trade Marketing (Quest): It is intended for the use of collective consumption and merchandising departments or agencies of companies. It is an questionnaire module, which can be “designed specifically”, for collecting and reporting the data like pre-order, market research, merchandising, facing, competition, penetration.
• Integration Tool (Smart Connect): It is an integration module enabling Univera to make online or offline data exchange with the commercial software. This module is supplied with ready data structures for many software like SAP, Logo, Netsis, Mikro, etc. The modules that have been planned to be completed in 2009
• Unique Point Management (UPM)*
• Customer Relationship (loyalty) Management (CRM)*
• Electronic Collection Management (ECM)*
• Contract Management (CM)*
• Asset Management (AM)*
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